We create story-driven Squarespace websites and templates designed to hold your work—with clarity, intention, and care.
What We Do
We design story-driven Squarespace templates for women who’ve outgrown generic websites and want a clearer way to present their work.
Each template is built with intention—grounded in StoryBrand structure, thoughtfully designed, and easy to customize—so your ideas have a clear path without being flattened. The goal isn’t to add more noise, but to give your work a structure that supports its depth.
Our Approach
We believe a website should do more than look good—it should create clarity, confidence, and trust.
Our approach blends strategy and aesthetics: layouts that guide rather than overwhelm, copy that brings focus without oversimplifying, and design that feels considered instead of performative. Every choice is intentional, so your site reflects not just what you offer, but the thinking behind it.
Why We Do It
Because we know what it feels like to have fully formed ideas—and no place that can hold them properly.
Discovering the StoryBrand framework changed how we understood websites: not as decoration, but as structure. When messaging has a clear container, confidence follows. That insight became the heart of this work—creating spaces where clarity replaces second-guessing, and your voice stays intact.
Meet Natalie aka Certainly Nat
The Experience Behind the Vision
With a background in Graphic Information Design and experience across publishing and digital design, I’ve spent years learning how to distill complexity into clarity.
What’s remained constant is a deep respect for thoughtful work—and a desire to help business owners feel grounded, confident, and at home in how they show up online. These templates are the result of that belief: that good structure doesn’t limit creativity—it protects it.