How To Redesign Your Website So It Doesn’t Suck!
AI generated image
It’s a typically demanding Monday morning, and a wealthy individual is scrolling through search results, searching for a concierge service to simplify their busy life.
Frustrated by generic, uninspiring websites that don’t inspire trust and confidence, they almost give up—until they land on the redesigned luxury concierge website created using Squarespace and the StoryBrand framework.
In an instant, they feel seen, understood, and guided toward their ideal solution. The difference? A website that positions the client as the hero and the service as the trusted guide, with a clear, actionable plan.
This blog delves into how a thoughtful redesign could transformed a lacklustre website into a powerful sales tool. If you’re a small business owner or marketer responsible for maintaining your company’s online presence, this story might resonate with you.
Original Website
Redesigned Website
The Problem: An Ineffective Website Experience
The original website presented numerous challenges:
A lack of clarity in the messaging.
An uninspiring hero image that failed to resonate with the audience.
Weak or absent calls to action (CTAs), leaving potential customers unsure of their next steps.
These are the types of issues that lead to low engagement and high bounce rates—common problems for business owners aiming to reflect their success online and use their website as a growth driver.
The Solution: A StoryBrand-Inspired Redesign
Using the StoryBrand framework and a clean, modern Squarespace design, the site underwent a complete transformation.
1. Clear and Targeted Messaging
The redesigned hero section immediately communicates:
Who we help: "Busy professionals"
How we help: "Concierge solutions"
The benefit: "Seeking peace of mind"
Next steps: "Schedule a private consultation."
The hero section is the first thing the visitors see when they land on a website and research shows that it takes visitors 0.05 seconds to form their opinions about whether they’ll stay or leave. Therefore, clear messaging is critical to keeping visitors engaged.
2. Visuals That Speak to the Audience
The redesign replaced the uninspiring and unrelated hero image with a relatable and aspirational photo: a smiling professional surrounded by others. This imagery helps clients visualize their “happily ever after” and aligns with the brand's promise of success and ease.
3. Stronger, More Specific CTAs
Generic CTAs like “Get Started” were replaced with actionable phrases like:
"Schedule a private consultation."
"Discover a life unburdened."
These CTAs resonate with the target audience's needs, encouraging engagement. Findings from a paid report by Forrester research revealed that, a well-designed page can “ boost website conversion rates by up to 200%.”
4. Aligning Design with Customer Psychology
The redesign embraces simplicity, addressing objections upfront and presenting a reassuring three-step plan:
Book you private consultation.
Curate your exclusive plan
Savour life’s finest
This strategy follows the StoryBrand principle of providing a plan of action for the client (the hero) to do business with you. This follows the StoryBrand principle that clarity beats cleverness every time. Step 1 gets the ball rolling by providing a clear action step. Step 2 provides a simple overview of what clients can expect. Step 3 is a reminder of the results clients can expect to receive.
The Results: A Website That Converts
The new design is intended to achieve several goals:
Higher engagement: Visitors stay longer and explore more.
Increased conversions: Clear CTAs and relatable visuals drive action.
Brand alignment: The website reflects the professionalism and success of the service.
These results mirror findings in usability studies, where optimized designs consistently lead to better customer experiences and higher sales.
What This Means for Your Business?
If your website doesn’t reflect your business's success or struggles to convert visitors into clients, a redesign using the StoryBrand framework and Squarespace could be your solution. As a small business owner, you understand that every lead counts, and your website should work as hard as you do.
At Certainly Nat, we specialize in creating websites that:
Reflect your brand’s growth and professionalism.
Communicate your vision and goals.
Convert traffic into paying customers.
Don’t let overwhelm or fear of inefficiency stop you from upgrading your most important online tool.
Make Your Website Work for You
If your website looks like the original, consider an upgrade using Squarespace and the StoryBrand framework. It’ll pay for itself once you see a conversion bump. How much growth are you missing out on with your current website?
About Your Blogger, Certainly Nat
I know how overwhelming a website redesign can feel. That’s why I tell your Brand Story using Squarespace so you have a website that reflect your brand’s success while keeping the process smooth and stress-free. With a clear, streamlined design process, I’ll help you build a stunning site that looks great and drives business growth.