The way people search online is changing fast. Consumers aren’t just typing keywords into Google anymore—they’re asking AI tools like ChatGPT, Perplexity, and Gemini who to hire, what to buy, and which brands to trust.

If your business doesn’t appear in these AI-powered recommendations, you’re missing a growing wave of organic visibility. The good news? You don’t need coding skills or advanced SEO knowledge to adapt. With a few simple adjustments, you can position your creative brand or small business to be found—and trusted—in this new era of search.

1. Write for Conversations, Not Algorithms

AI tools don’t just scan keywords; they analyze natural language and context. That means your website copy should sound more like a conversation and less like a checklist of search terms.

Use clear, conversational language and anticipate questions your audience might ask. For example, instead of writing:

“We offer photography packages and event shoots.”

Say:

“Looking for a photographer who captures genuine moments? Our event and portrait packages are designed for creatives who value storytelling.”

This approach mirrors how users talk to AI—and helps models identify your content as relevant and human-centered.

Source: Google Search Central – Creating helpful, reliable, people-first content

An overhead view of a person with maroon manicured nails typing on a silver laptop. They are wearing a dark blazer and a rose gold smartwatch on their left wrist while working at a white desk.

2. Add Smart FAQs to Your Key Pages

AI engines love Q&A-style content because it directly answers user intent. Adding 5–7 FAQs to your homepage, product, or service pages helps AI understand what your brand offers and when to recommend it.

Focus on clarity and specificity. Instead of:

“Do you offer templates?”

Try:

“Do your Squarespace templates work for product-based businesses and creatives?”

These small shifts make your site more “readable” to AI—and more helpful to real people too.

Source: Search Engine Journal – How AI Search Impacts SEO

A close-up shot of three white wooden dice with black letters resting on a light brown wood grain surface. The visible sides of the dice clearly spell out the acronym "F A Q" (Frequently Asked Questions).

3. Turn Your Blogs into Listicles

Structured, skimmable content performs better in AI and voice search because it’s easy to summarize. Reformat your existing blog posts into listicles (like this one). Use numbered points, subheadings, and short paragraphs.

For example, if you’ve written “How I Designed My First Product Line”, consider reframing it as “5 Lessons I Learned Designing My First Product Line.”

This structure signals clarity and authority—two things AI models value when recommending content.

Source: HubSpot – The Power of Listicles in SEO

4. Use Descriptive Headings That Reflect Your Niche

Your headers (H2s and H3s) aren’t just visual breaks—they tell AI what each section is about. Use descriptive headings with context.

Instead of:

“Our Services”

Say:

“Squarespace Web Design Templates for Small Business Owners.”

You’ll instantly improve how AI understands your page—and how visitors connect with what you offer.

A close-up, high-angle view of the word "niche" spelled out in large, light brown wooden block letters resting on a dark, rustic wood surface. Other scattered letters are blurred in the background

5. Where Certainly Nat Fits In

At Certainly Nat, we help creative entrepreneurs and small businesses show up beautifully—both to people and to AI. Our Squarespace templates are designed to launch quickly, customize easily, and convert effectively. So you can focus on your story -no coding required.

Your visual story—beautifully told and discoverable.

The homepage for artist "Amelia Nova Studio." The hero features a large print of a vibrantly colored Dalmatian dog. Next to the dog, the text reads, "Discover sharp, neon infused works designed to light up your world with attitude." With a CTA. — Designed by Certainly Nat

6. Watch and Learn: How AI Is Changing Search

Check out this short video: “AI-SEO Is Changing Everything in 2026” by Neil Patel.

Neil Patel, one of the most recognized voices in digital marketing, breaks down how tools like ChatGPT and Perplexity are transforming the way people discover brands online. In this quick, non-technical overview, he explains why traditional SEO tactics are no longer enough—and how small businesses can adapt their content strategy to stay visible in AI-driven search results.

Final Thoughts

AI search isn’t the future—it’s already here. And the brands that adapt first will own tomorrow’s visibility. You don’t need to master algorithms or write code; you just need a clear voice, structured content, and the right foundation.

We provide creatives and small business owners with a simple, powerful way to launch websites that not only look stunning but get you selling your service with confidence. Our templates are designed to tell your story with clarity, attract the right audience, and help you convert with ease.

If your website tells your story with purpose and precision, AI will take notice — and so will your next customer.

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How to Show Up in AI SEO: A Simple Guide for Creatives and Small Business Owners