Yoga Studio Website Upgrade

Original

Screenshot of an obsolete design of a yoga studio website, showcasing poor user experience, excessive use of white space and a lack of visuals and information to motivate users to take action.

Redesign

Image of the redesigned StoryBrand Squarespace version of a yoga studio website, featuring a clear layout, compelling messaging, and optimized user experience.
Mobile phone displaying the redesigned StoryBrand Squarespace yoga studio website, highlighting responsive design and clear, customer-focused messaging.

Using the StoryBrand framework, we crafted a welcoming message that eliminates points of friction, positioning new yoga students as the Hero and the yoga studio as the reliable Guide. With a simple, reassuring 3-step Plan, we address common concerns and make it easy for yoga students to get started.

Brand Inspo and StoryBrand Framework

Mood Board

Brand mood board for Yoga Studio featuring a calming color palette. Includes explanations of color meanings, approved and non-approved color pairings for contrast, and lifestyle imagery showcasing diverse yoga participants in serene studio settings.

Hero Section

Laptop on a stylish cushioned stool, displaying the hero section of a redesigned yoga studio's homepage, featuring the welcoming image of 2 smiling students and the studio's latest promotion prominently highlighted for an inviting & professional look

StoryBrand Framework

First of three images showing how the StoryBrand framework was applied to the yoga studio’s landing page design: featuring the hero, stakes, identifying the problem, and introducing the guide.
Second of three images showing how the StoryBrand framework was applied to the yoga studio’s landing page design: highlighting a clear plan for the user, the benefits of hot yoga and testimonials demonstrating authority.
Third of three images showing how the StoryBrand framework was applied to the yoga studio’s landing page design: focusing on meeting the instructor’s, avoiding failure, achieving success and a footer/ junk draw for navigation and details.

Scroll Down For The Full Landing Page ↓

Image showcasing the entire redesigned landing page of a yoga studio website using the StoryBrand framework, featuring clear messaging to improve the site’s primary goal and a professional aesthetic tailored to attract new yoga students.
Black and white photo of a couple on a tablet displaying the Paloma Wilde Photography website homepage with a "Let's Start the Conversation" button and a headline about avoiding "stiff smiles and posed perfection.

Ready to upgrade your website & elevate your online presence?

A website upgrade shouldn’t feel overwhelming. That’s why our bold, story-driven Squarespace templates are built to blend beauty with strategy—so your site not only looks incredible but converts visitors into clients on any device. With streamlined customization and proven best practices, launching your dream website becomes simple, seamless, and smart.

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