Luxury Concierge Website upgrade

Original

Screenshot of a poorly designed luxury concierge website, featuring no visible CTAs, inconsistent images and a lack of user-centricity.

Redesign

Image showcasing part of the redesigned landing page of a luxury concierge website using the StoryBrand framework, featuring clear messaging to improve the site’s primary goal and a professional aesthetic tailored to attract business professionals.
Mobile phone showing the redesigned StoryBrand Squarespace luxury concierge website, with responsive design and a sleek, premium look.

This redesign presents a clear message that positions high-net-worth clients as the hero and the concierge service as the trusted Guide with a simple, reassuring 3-step Plan. Multiple calls to action prompt clients to book a consultation, while painting a picture of success and emphasizing what’s at stake.

Brand Inspo and StoryBrand Framework

Mood Board

Luxury concierge mood board titled ‘Exemplary Concierge,' showcasing a color palette with five strategic colors, their uses, and approved and non approved pairings. Includes imagery of a female in business attire.

Hero Section

Luxury concierge hero section on a laptop screen with text: ‘Concierge solutions for busy professionals seeking peace of mind,' a call-to-action button, and a background image of a female professional smiling warmly.

StoryBrand Framework

First of three images showing how the StoryBrand framework was applied to the luxury concierge landing page design: featuring the hero, stakes, identifying the problem, and introducing the guide through about details and social proof.
Second of three images showing how the StoryBrand framework was applied to the luxury concierge landing page design: highlighting the services offered, a clear plan for the user, a strong call-to-action and achieving success.
Third of three images showing how the StoryBrand framework was applied to the luxury concierge landing page design: featuring the footer/ junk draw for navigation and details.

Scroll Down For The Full Landing Page ↓

Image showcasing the entire redesigned landing page of a luxury concierge website using the StoryBrand framework, featuring clear messaging to improve the site’s primary goal and a professional aesthetic tailored to attract business professionals.
Black and white photo of a couple on a tablet displaying the Paloma Wilde Photography website homepage with a "Let's Start the Conversation" button and a headline about avoiding "stiff smiles and posed perfection.

Ready to upgrade your website & elevate your online presence?

A website upgrade shouldn’t feel overwhelming. That’s why our bold, story-driven Squarespace templates are built to blend beauty with strategy—so your site not only looks incredible but converts visitors into clients on any device. With streamlined customization and proven best practices, launching your dream website becomes simple, seamless, and smart.

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