The Wedding Planner Website Upgrade

Original

Screenshot of the outdated design of a wedding planner’s website, showing poor design elements and unclear brand messaging.

Redesign

Image of the redesigned StoryBrand Squarespace version of a wedding planner’s website, featuring approachable and relatable visuals and clear messaging tailored to attract couples.
Mobile phone showcasing the redesigned StoryBrand Squarespace wedding planner website, highlighting responsive functionality and engaging, customer-focused messaging.

This fun, playful Squarespace redesign uses the StoryBrand framework to craft an approachable, conversational message, offering couples planning their wedding guidance from a trusted friend.

Brand Inspo and StoryBrand Framework

Mood Board

Wedding planner's mood board titled 'Ever After Events,' showcasing a color palette with six strategic colors, their uses, and approved pairings. Includes wedding imagery of couples, floral arrangements, outdoor ceremonies, and joyful celebrations.

Hero Section Video

Wedding planner hero section on a laptop screen with text: 'Empowering couples to go rulebook-free and bring their unique ideas to life,' a call-to-action button, and a background video of a bride and groom sharing a tender moment.

StoryBrand Framework

First of three images showing how the StoryBrand framework was applied to the wedding planner’s landing page design: featuring the hero, stakes, identifying the problem, and introducing the guide through about details, social proof, and awards.
Second of three images showing how the StoryBrand framework was applied to the wedding planner’s landing page design: highlighting a clear plan for the user, testimonials demonstrating authority, and a strong call-to-action.
Third of three images showing how the StoryBrand framework was applied to the wedding planner’s landing page design: focusing on avoiding failure, achieving success, showcasing an Instagram gallery, and a footer/ junk draw for navigation and details.

Scroll Down For The Full Landing Page ↓

Image showcasing the entire redesigned landing page of a wedding planner’s website using the StoryBrand framework, featuring approachable and relatable visuals and clear messaging tailored to attract couples seeking a rulebook free wedding day.
Black and white photo of a couple on a tablet displaying the Paloma Wilde Photography website homepage with a "Let's Start the Conversation" button and a headline about avoiding "stiff smiles and posed perfection.

Ready to upgrade your website & elevate your online presence?

A website upgrade shouldn’t feel overwhelming. That’s why our bold, story-driven Squarespace templates are built to blend beauty with strategy—so your site not only looks incredible but converts visitors into clients on any device. With streamlined customization and proven best practices, launching your dream website becomes simple, seamless, and smart.

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